Yoli Business Review – Is the Yoli Blast Cap Really a Unique & Competitive Product?

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The Yoli Blast Cap Product Line

Yoli is a new MLM company that is officially launching on January 22nd, 2010.  Yoli’s initial product offering is called the Yoli Truth Citrus Health Blast, an all natural beverage with a proprietary blend of vitamins, antioxidants, enzymes, probiotics and minerals.  The ingredients in the Yoli Truth beverage are stored by a patented technology called the Yoli Blast Cap, until they are ready to be released into water.  The question any network marketer considering joining Yoli should be asking themselves is whether or not Yoli’s product has a unique and competitive advantage over similar products in other competing companies.

First let’s take a look at the Yoli Blast Cap delivery system and see how it stacks up against the typical method most bottled juice companies use to store and deliver their ingredients.  Most functional beverage products are preserved using pasteurization to increase shelf life, which requires the ingredients to be boiled.  Unfortunately, while destroying bacteria that might otherwise cause reduced self-life, boiling also destroys most of the active nutrients in the beverage.

In addition to pasteurization, most MLM juice beverages also contain preservatives such as Sodium Benzoate, whose safety is increasingly being called into question.  Scientists have called for the US Food and Drug Administration to retest the potential dangers of sodium benzoate and citric acid, which are commonly found in juice beverages.  When these two ingredients are mixed, they can form the chemical benzene, which is carcinogenic.

Yoli’s Blast Cap technology does not require any type of chemical or hot-fill preservations.  Its ingredients are freeze-dried at their peak ripeness in a fresh, powder form and then are sealed inside the Blast Cap, which protects them from the harmful effects of light, heat or moisture.  When the Yoli Truth beverage is desired to be consumed, the powdered ingredients are then “blasted” into the water in the Yoli bottle and then shaken to mix.  Because the ingredients in Yoli’s product are not boiled or stored in water for extended lengths of time, there is minimal nutrient degradation before consumption.

When the cost per ounce of consumed beverage is compared, it becomes much clearer that, in comparison with other MLM functional beverage products, Yoli has a considerably lower price point.  For instance, Monavie’s original juice product costs $32 for a 25.35 fluid ounce bottle.  The recommended serving is 1 – 2 ounces, twice per day. However, if you are like most people, you drink a glass of juice, not a 1 ounce “sip”.  This isn’t a medicine, after all.  In contrast, Yoli’s Truth Citrus Health Blast wholesales for $3.99 per 18 oz. bottle.  Furthermore, once a customer has a reusable Yoli bottle, just the actual Blast Cap can be reordered for $2.49 each.

Yoli Founder and Chief Marketing Officer Corey Citron’s claim that Yoli has solved the experience of an “embarrassment factor” common to MLM distributors who attempt to share relatively overpriced products with friends and family members seems justified when examining the price point of Yoli’s products.

In summary, Yoli’s unique delivery system that prevents product degradation without a nutrient destroying boiling process or chemical preservative, combined with a much lower price point than MLM competitors does indeed seem to offer the Yoli Blast Cap product line a unique and competitive position in the network marketing industry.

However,  a unique and competitive product line such as the one offered by Yoli will be useless unless you know how to generate a consistent flow of leads to grow your Yoli business.  This is where most network marketing distributors fall short because they don’t have a clear blueprint in place to generate 50+ leads per day into their marketing system or sales funnel.

If you’d like to learn an exact blueprint you can use to generate a steady stream of interested prospects into your Yoli business, then subscribe to my free 7-day marketing tutorials, learn how to become the hunted instead of the hunter, and get multiple sign-ups into your organization each and every day:

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Tags: corey citron, Yoli, yoli blast caps, yoli business, yoli mlm, yoli review